Defy Theory, Coming 2017:
Once upon a time, I went to the local music training school here in Johannesburg called: COPA. Normally, I wouldn’t have found myself at this weird establishment of long hair, broken toe nails and black jeans, but, I was here, and it was there I met the people that would eventually join to become Johannesburg’s newest up-and-coming rock band: Defy Theory!
I’ve known Gary Cairncross (The voice of an ice cream angel) and Franna Nel (A guitarist for the ages!) for a few years, so when I heard they’d be coming to my home town (Alberton) to perform at Alberton Day, I knew I needed an update! More, they’re performing across Johannesburg these days, so, I support these hard working, creative stars in the making when ever I can!
Here’s what we said, also, listen to some of their work while you read:
Brett Magill [BM]: Hi guys, we’ve been friends for a while now, but thanks so much for sitting with me. Starting off, I’ve never known what style Defy Theory is, what kind of style are you guys going for now?
Gary Cairncross [GC]: Well that’s a very a very difficult question to answer, I actually don’t know myself, we spoke about it a few weeks ago as to what style we actually do, we try and do a bit of everything, we’re just trying to see what ever style we evolve into.
Franna Nel [FN]: I think for me, we don’t really think of a genre, we just go with it, see what music fits with the creative flow and do it.
BM: Do you think bands get stuck up on that? What style they are, and then that prevents them from being creative or out the box with their music?
GC: Some, not all, I think a lot of bands, especially now days, need to be open to trying different genres, the way music has evolved over time, you need to combine your interests and passion. I’m mean, you’ll see a listing with a band that is: hiphop/electro/rock/DnB, I think bands need to evolve and just be open to new things.
FN: We also have to be appealing to the audience, I think a lot of local bands now, need to adapt and fuse with other genres, just to get their music out there.
BM: How long have you guys been going though? I know I’ve known you for a while, but what was the original idea for the band? Where do you want to go? I think Alberton day would be your biggest gig (2016) to date, but where do you want to go?
GC: We’ve been at it for about three years now (2016), we started in college, and we started as a six piece band, now we’re down to five. We started doing straight rock, we thought that we’re going to do this thing, we’re going to be famous and then we went for a while and then we realised, we need a bit of work! The goal is obviously to get our music to as many people as possible and internationally, and we do incorporate international standard into our music to push it further.
FN: I think a lot of bands are pushing internationally now days, we need to be on that level.
BM: Do you think it’s a good time now, for bands to push internationally from South Africa. I’ve seen a huge increase in bands, local bands, in South Africa, pushing their sound, do you think it’s a good time for music in South Africa?
FN: Yes! Definitely, although it’s an increase in competition, but competition is good, everyone pushes that much harder.
GC: It’ll help us push more and do better! Even the local radio stations that are playing mostly local music, it’s brought our talents into the spot light.
BM: It’s one thing to make a great song, but do you think the technical business talent is there? But if you can market or publish to where anyone’s going to hear it you know. Do you think there is a bit of disconnect between music talent and the business of music?
FN: Ill start: that is a really difficult place to get into, you have to know the right people to get the music out there, I think some musicians need to do more than what they’re doing now, the new guys I mean, get their music online and show your music to people live, who want to hear it. There’s no disconnection, they just need the right channels.
GC: No, I disagree, I think there is a disconnect, between musicians with their talent and musicians promoting their talent as a business and as a brand, I think a lot of musicians that start out, don’t realise that they need to build a brand and nurture it in different ways. You music is one thing, but if you can’t get it out there, your music wont be heard and be bought.
The world and the music industry has changed so much, and how people consume music. Streaming is more popular than downloads now, so where do we make money? Live shows right? We have to adapt and evolve with the times.
BM: When it comes to live events, what do you guys like to put out there?
FN: Well, we did some covers to act as the transition between mostly cover music to our own music so we can show people how we sound. We’re still new, so it’s a good way to get people excited about what we’re about and our own sound.
BM: I’m super excited about your original music, where can people listen to your stuff or support you?
GC: Well, we’re on most social media, we’ve got four songs out right now, two are on iTunes, so you can support us off Apple Music (please purchase it!), and we’re on SoundCloud and ReverbNation. The eventual Album is in the pipeline, we’ve started in November, 2016, hopefully we’ll release it in March/April 2017, it’s our first album, we want it to be good.